“The ONE Thing That Separates The Pros From The Amateurs In The PPC Game”

There is ONE main idea, one key concept that Bing Ads and Google want you to understand. If you get this right, Bing Ads and Google will literally reward you with a Low Cost-Per-Click(CPC), and your prospects
will reward you by buying what you have to offer.

If you DON'T get this right, you will pay way more for clicks, your competitors will swallow you up and your whole PPC experience will be very, very unpleasant.The ONE thing that matters on Google AdWords and Bing Ads is relevancy.You might think of this as a "Message To Market Match" This will make complete sense once you understand a bit of Google's mission in life which was to build a search engine that would give people exactly what they were searching for, as fast as possible. If you were looking for SEO Training Courses, they wanted to give you the very best and most popular SEO Training Courses websites on the
very first page of results.


They developed a great mathematical formula for figuring out who visited websites and why, and using that info in their search engine. So, when they began to sell PPC advertising, they were very mindful that advertisers should also put out messages that were highly relevant. Google rewards you for being relevant, and they let people who are searching vote for you. If your ad gets clicked on, it is relevant. If it does not, it isn't. It's as simple as that! The higher your CTR-which means the more people who see your ad and click on it- the less you have to pay for the Ad Rank(position) you want. But if you write crappy ads, Bing Ads and Google will make you pay more to get your ads to show at all. Thus, this creates a “Darwinian” effect, a deliberate natural selection that weeds out bad advertisers and rewards good ones.What’s good for Bing Ads' and Google’s customers is good for them and good for you.

When all is said and done, what really matters is that your ads and your content be relevant to the keywords you are bidding on. Your message must match what the person is thinking. Thus, what were they really looking for when they typed in “SEO Training Courses?” That is the question!! Figure that out and put it in front of them, and you’ll win at PPC. Create an ad that matches exactly what they are searching for and you’ll beat your competition by a huge margin.