How Google AdWords Quality Score Works

Today, I would like to give a brief overview of one of Google AdWords most important concepts - Quality Score.

There is a lot of misunderstandings about the Quality Score that you receive for your campaigns in Google AdWords and what drives it up or down. 

So, how does quality score work and why should you care so much about it.? A keyword quality score takes a number of factors into account to determine if the keyword is eligible to enter the auction. In other words, is your ad eligible to show when someone searches on a given keyword? If your ad is eligible, quality score affects its Ad rank (position) which determines where your ad will appear on a search engine results page. Ad Rank is calculated by multiplying your bid amount for a keyword and its quality score.

Quality score also influences your actual Cost per Clicks and the estimated first page bids that you see in your account. In a nutshell, the higher the quality score, the lower your costs and the better your ad position.

Finally, here are some of the most important factors used to calculate Quality Scores:

1. Historical Click-Through-Rate (CTR) - Not only does Google look if you have a high CTR but how long you've had the high CTR and how long your campaign has been running. The longer your campaign is running with a decent CTR, the more Google will reward you with a high Quality Score.

  

2. Your account history including performance in geographical regions.

3. The relevance of keyword to ad text.

4. The quality of your landing page (Relevancy and Length of stay)

If you would like to learn more about Quality Score including how to raise your Keyword Quality Scores, I hope you'll sign up for my free mini PPC course at the right side of this blog.

In addition to Quality Score, I will show you how to optimize your campaigns and landing pages; how to analyze and improve your overall performance and ultimately increase your profitability.

Wishing you great success in your online marketing campaigns.